Brand Management and Advertising

• Establish greater awareness about the Institute, its achievements and programs offered, building brand Focus and handling appropriate media selection for advertising new initiatives by the Institute.
• Develop and implement brand positioning strategy; manage advertising agency relationships.
• Build marketing plans/calendar.
• Lead brand partnerships and activations.
• Liaise with various functions across the Institute to devise and execute various promotional activities.

Web Social Media Promotions

• Develop easy-to-use, clear, concise, comprehensible content. Utilize a range of techniques including paid search, SEO and PPC, offered by the advertising and promotions agency.
• Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
• Establish an effective presence on social media sites.

Public Relations

• Interaction with media and networking with media personnel and establishing long-standing associations.
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.

Marketing Information System (MIS)

• Design and Monitor the effectiveness of all digital marketing activities and ensure that advertisement Expenditure is within the budget.
• Design and monitor the effectiveness of all advertisement (Media: Online, Newspaper, FM,) and ensure that advertisement expenditure is within the budget.

Team Management and Leadership

• Ensure that all members understand the team’s objectives and work together to achieve it.
• ConstantMonitoring to ensure that everyone is working towards the same goal.